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What is different about your shirts?  

Our shirts are designed to be worn untucked and so are going to be shorter than the standard shirt.  The length difference will vary on the type of shirts you typically wear but will generally be 2-4 inches shorter than the typical shirt.  It may not sound hugely different...but it  certainly looks it. From a fit perspective, you have your choice of a regular fit (which runs slightly narrow to the average) and a slim fit.


Can’t any button down shirt be worn untucked?

Technically, yes, but that’s only if you don’t care how you look.  We don’t mean to be coy, but it’s true: wearing an untucked shirt is not an easy look to pull off (just look around).  If the shirt is too long, it looks sloppy. And if it’s too short, well, no explanation required.  So the shirt length is critical. But the fact is that the vast majority of the shirts out there are cut so they can be tucked in which, by design, will mean they're too long.


So what is the zone of acceptable length?  

First, let us assure you there is a "right" length.  We literally surveyed hundreds of people (men and women) to see where their length preference lie and the message was very clear: there is a "zone of acceptable length" and it is as follows:



Why can’t I simply hem any shirt that I want to wear untucked?  Do I really need a shirt that is designed to be worn untucked?

Some people will hem their shirts but it’s not recommended.  While shortening the shirt will fix the length issue, it will also change the way the shirt fits (typically making the shirt fit too boxy). This is because most shirts will gradually narrow toward the hip.  So it’s not an easy as simply shaving inches…each and every specification on the shirt needs to be re-visited and re-worked.


Are the shirts formal or casual?

It’s all about how you choose to wear them.  You can pair them with shorts, jeans, throw on a sports coat.  No limits.  What we can say is that we pick our fabric for quality and versatility.  


What does thread count mean?  And should I care?

In general, the smoother the cloth, the more formal and higher quality the shirt. The smoothness of the cotton depends on the yarn numbers, which is based on the length of yarn needed to make up a specified weight. You will often see dress shirt fabrics described numerically as 50s, 80s, 100s, 120s, 140s, 180s, etc. This number refers to the thickness of the yarn: the lower the number, the thicker the yarn; the higher the number, the finer the yarn.  So should you care? We think you should. We make a big deal about the quality of the cotton we use because we think it’s important.