Meet the secret behind our success—fabrics designed for the way you live.
wrinkle-free cotton
In 2011, we solved a simple problem by creating the perfect untucked fit. Then we solved another with Wrinkle-Free—100% long-staple cotton from the U.S. and South America that’s treated with a heat-activated Wrinkle-Free finish. Toss it in the dryer, and it’s ready to wear—no dry cleaning needed. It’s still our bestselling fabric by far. If you’ve never tried UNTUCKit, this is a great place to start.
wrinkle-free cotton
In 2011, we solved a simple problem by creating the perfect untucked fit. Then we solved another with Wrinkle-Free—100% long-staple cotton from the U.S. and South America that’s treated with a heat-activated Wrinkle-Free finish. Toss it in the dryer, and it’s ready to wear—no dry cleaning needed. It’s still our bestselling fabric by far. If you’ve never tried UNTUCKit, this is a great place to start.
Performance
We were one of the first to launch our Performance button-downs back in 2018. We started with a lightweight, sweat-wicking, and cool-to-the-touch blend of nylon and elastane fabric made to hold its shape. The result? Natural drape, silky-smooth feel, and all-day comfort. It’s easy to wash, quick to dry, and designed for whatever the day brings—commutes, long flights, or last-minute plans.
PERFORMANCE
We were one of the first to launch our Performance button-downs back in 2018. We started with a lightweight, sweat-wicking, and cool-to-the-touch blend of nylon and elastane fabric made to hold its shape. The result? Natural drape, silky-smooth feel, and all-day comfort. It’s easy to wash, quick to dry, and designed for whatever the day brings—commutes, long flights, or last-minute plans.
CottonTek™
We’ve been developing our newest fabric for years. CottonTek™ combines the look and feel of Wrinkle-Free Cotton with the power of Performance. It’s engineered with with 68% Cotton, 28% BRRR° Nylon, 4% Elastane, providing durability and comfort while keeping you cool all day. It’s the fabric that works as hard as you do—whether at work, play, or anywhere in between.
WRINKLE-FREE COLLECTION
In 2011, we solved a simple problem by creating the perfect untucked fit. Then we solved another with Wrinkle-Free—100% long-staple cotton from the U.S. and South America that’s treated with a heat-activated Wrinkle-Free finish. Toss it in the dryer, and it’s ready to wear—no dry cleaning needed. It’s still our bestselling fabric by far. If you’ve never tried UNTUCKit, this is a great place to start.
PERFORMANCE
We were one of the first to launch our Performance button-downs back in 2018. We started with a lightweight, sweat-wicking, and cool-to-the-touch blend of nylon and elastane fabric made to hold its shape. The result? Natural drape, silky-smooth feel, and all-day comfort. It’s easy to wash, quick to dry, and designed for whatever the day brings—commutes, long flights, or last-minute plans.
COTTONTEK™
We’ve been developing our newest fabric for years. CottonTek combines the look and feel of Wrinkle-Free Cotton with the power of Performance. It’s engineered with with 68% Cotton, 28% BRRR° Nylon, 4% Elastane, providing durability and comfort while keeping you cool all day. It’s the fabric that works as hard as you do—whether at work, play, or anywhere in between.
CottonTek™
We’ve been developing our newest fabric for years. CottonTek combines the look and feel of Wrinkle-Free Cotton with the power of Performance. It’s engineered with with 68% Cotton, 28% BRRR° Nylon, 4% Elastane, providing durability and comfort while keeping you cool all day. It’s the fabric that works as hard as you do—whether at work, play, or anywhere in between.
Flannel
Our flannels are woven from ultrafine cotton and brushed to perfection for a softer, more refined feel compared to traditional flannel. Designed to layer or stand alone, they pair easily under a sport coat or over a tee. Choose from fine herringbone solids, timeless checks, and even Performance styles—each built for unmatched comfort and warmth.
ecosoft™
Created in 2023, Ecosoft™ is our founder’s favorite. It blends cotton, elastane, and TENCEL™ Lyocell, which is sourced from raw wood pulp for a uniquely soft touch. This jersey knit fabric is then sueded and garment-washed for an insanely soft hand feel you’ll love—perfect for layering all year. Try it in long- and short-sleeve Henleys or new pocket tees.
Merino WOol
We only import the very finest Merino wool, which is naturally elastic, moisture wicking, and odor resistant. What makes it special? The ultrafine fibers regulate body temperature by trapping heat in the cold and releasing it in the warmth, so you never overheat. The result is a lightweight wool that stays soft, breathable, and comfortable all day long.
Flannel
Our flannels are woven from ultrafine cotton and brushed to perfection for a softer, more refined feel compared to traditional flannel. Designed to layer or stand alone, they pair easily under a sport coat or over a tee. Choose from fine herringbone solids, timeless checks, and even Performance styles—each built for unmatched comfort and warmth.
Ecosoft™
Created in 2023, Ecosoft is our founder’s favorite. It blends cotton, elastane, and TENCEL™ Lyocell, which is sourced from raw wood pulp for a uniquely soft touch. This jersey knit fabric is then sueded and garment-washed for an insanely soft hand feel you’ll love—perfect for layering all year. Try it in long- and short-sleeve Henleys or new pocket tees.
Merino Wool
We only import the very finest Merino wool, which is naturally elastic, moisture wicking, and odor resistant. What makes it special? The ultrafine fibers regulate body temperature by trapping heat in the cold and releasing it in the warmth, so you never overheat. The result is a lightweight wool that stays soft, breathable, and comfortable all day long.
DISCOVER MORE OF OUR GREAT FABRICS
Classic Cotton
These are the timeless 100% cotton styles you know and love, with all the natural benefits—like irresistible softness and rich color that lasts.
Corduroy
We do corduroy differently—with a finer wale and a softer feel that’s more elevated, more refined, and just as easy to wear.
Italian Wool
Woven in Italy’s most renowned mills, this fine, breathable wool is what we use to give our premium sport coats a refined look and feel.
Linen
Ours is sourced from premium flax, woven with a relaxed, breathable feel—perfect for warm weather but refined enough to wear year-round.
Performance Flannel
Classic flannel feel meets modern Performance. These shirts wick sweat, move with you, and resist wrinkles for easy comfort.
Saturday Tech
This water-resistant fabric is made to move. With added stretch and spill protection, it’s built to make every day feel like Saturday.
Stretch Chino
We took durable cotton twill and added a touch of stretch so you get everyday comfort that lasts, even after repeated wash and wear.
Supima
Made from extra-long staple cotton, SUPIMA® is among the best in the world, prized for its exceptional strength, softness, and breathability.
Stretch Cotton
You asked—we listened. We added a hint of elastane to our Certified Organic Cotton for softness with just the right amount of give.
Traveler Tech
Our founder’s go-to, this wrinkle-fighting, water-repellent fabric is built to move with you and feel great from the office to the back nine.
Ultrasoft
This brushed cotton blend is prewashed for a broken-in feel that gets better with time. It fits true and holds its shape, even after the dryer.
Vintage Wash
This 100% cotton fabric is treated with is treated with a special wash to gently break down the fibers, giving it a lived-in softness you'll love.
Wrinkle-Resistant Linen
You read that right. Every guy needs these easy styles that fight wrinkles all day long—much better than traditional linen.
FLANNEL
Our flannels are woven from ultrafine cotton and brushed to perfection for a softer, more refined feel compared to traditional flannel. Designed to layer or stand alone, they pair easily under a sport coat or over a tee. Choose from fine herringbone solids, timeless checks, and even Performance styles—each built for unmatched comfort and warmth.
ECOSOFT™
Created in 2023, Ecosoft is our founder’s favorite. It blends cotton, elastane, and TENCEL™ Lyocell, which is sourced from raw wood pulp for a uniquely soft touch. This jersey knit fabric is then sueded and garment-washed for an insanely soft hand feel you’ll love—perfect for layering all year. Try it in long- and short-sleeve Henleys or new pocket tees.
MERINO WOOL
We only import the very finest Merino wool, which is naturally elastic, moisture wicking, and odor resistant. What makes it special? The ultrafine fibers regulate body temperature by trapping heat in the cold and releasing it in the warmth, so you never overheat. The result is a lightweight wool that stays soft, breathable, and comfortable all day long.
OUR BESTSELLING STYLES
DISCOVER MORE OF OUR GREAT FABRICS
Classic Cotton
These are the timeless 100% cotton styles you know and love, with all the natural benefits—like irresistible softness and rich color that lasts.
Corduroy
We do corduroy differently—with a finer wale and a softer feel that’s more elevated, more refined, and just as easy to wear.
Italian Wool
Woven in Italy’s most renowned mills, this fine, breathable wool is what we use to give our premium sport coats a refined look and feel.
Linen
Ours is sourced from premium flax, woven with a relaxed, breathable feel—perfect for warm weather but refined enough to wear year-round.
Performance Flannel
Classic flannel feel meets modern Performance. These shirts wick sweat, move with you, and resist wrinkles for easy comfort.
Saturday Tech
This water-resistant fabric is made to move. With added stretch and spill protection, it’s built to make every day feel like Saturday.
Stretch Chino
We took durable cotton twill and added a touch of stretch so you get everyday comfort that lasts, even after repeated wash and wear.
Supima
Made from extra-long staple cotton, SUPIMA® is among the best in the world, prized for its exceptional strength, softness, and breathability.
Stretch Cotton
You asked—we listened. We added a hint of elastane to our Certified Organic Cotton for softness with just the right amount of give.
Traveler Tech
Our founder’s go-to, this wrinkle-fighting, water-repellent fabric is built to move with you and feel great from the office to the back nine.
Ultrasoft
This brushed cotton blend is prewashed for a broken-in feel that gets better with time. It fits true and holds.
Vintage Wash
This 100% cotton fabric is treated with is treated with a special wash to gently break down the fibers, giving it a lived-in softness you'll love.
Wrinkle-Resistant Linen
You read that right. Every guy needs these easy styles that fight wrinkles all day long—much better than traditional linen.
OUR BESTSELLING STYLES
DISCOVER MORE OF OUR GREAT FABRICS
Classic Cotton
These are the timeless 100% cotton styles you know and love, with all the natural benefits—like irresistible softness and rich color that lasts.
Corduroy
We do corduroy differently—with a finer wale and a softer feel that’s more elevated, more refined, and just as easy to wear.
Italian Wool
Woven in Italy’s most renowned mills, this fine, breathable wool is what we use to give our premium sport coats a refined look and feel.
Linen
Ours is sourced from premium flax, woven with a relaxed, breathable feel—perfect for warm weather but refined enough to wear year-round.
Performance Flannel
Classic flannel feel meets modern Performance. These shirts wick sweat, move with you, and resist wrinkles for easy comfort.
Saturday Tech
This water-resistant fabric is made to move. With added stretch and spill protection, it’s built to make every day feel like Saturday.
Stretch Chino
We took durable cotton twill and added a touch of stretch so you get everyday comfort that lasts, even after repeated wash and wear.
Supima
Made from extra-long staple cotton, SUPIMA® is among the best in the world, prized for its exceptional strength, softness, and breathability.
Stretch Cotton
You asked—we listened. We added a hint of elastane to our Certified Organic Cotton for softness with just the right amount of give.
Traveler Tech
Our founder’s go-to, this wrinkle-fighting, water-repellent fabric is built to move with you and feel great from the office to the back nine.
Ultrasoft
This brushed cotton blend is prewashed for a broken-in feel that gets better with time. It fits true and holds its shape, even after the dryer.
Vintage Wash
This 100% cotton fabric is treated with is treated with a special wash to gently break down the fibers, giving it a lived-in softness you'll love.
Wrinkle-Resistant Linen
You read that right. Every guy needs these easy styles that fight wrinkles all day long—much better than traditional linen.