Recently founder of UNTUCKit, Chris Riccobono was featured on a fashion segment called “Where’d You Get That” on Good Day New York. Emmy award-winning host Christal Fox spoke candidly with Chris about how her pain points with men dressing badly when they go out. This was a problem Chris also shared.
“I remember going to Las Vegas brought three shirts and I wore the same shirt every night because the other shirts were too long.” said Riccobono. “I started asking my friends about it who were on the trip with me and their eyes lit up. Everyone had the exact same problem—everyone’s shirt was too long and too sloppy.”
The solution to that problem was starting UNTUCKit. In just eight years, UNTUCKit now has 80+ stores worldwide—including new stores in London. While the original untucked shirt continues to be core of the brand, UNTUCKit also has sweaters, outerwear and women’s collection.
Check out the cool segment below.